An Analysis Of The Profit Quality Of Hotel Listed Companies

With the prosperity of Chinese tourism industry,the hotel industry has been an unprecedented development,which became white-hot stage around 2008.In the next few years,the development of hotel industry went into maturity.At the end of 2015,the amount of start hotels accounted into the star hotel statistical management system is 12327,a total operating income is 50.34 billion CNY and the average annual room occupancy rate is54.2%.Compared to the amount of start hotels in 2008 is 14099,a total operating income is69.281 billion CNY and the average annual room occupancy rate is 58.30%.It can be seen that all indicators declined.At the same time,there are a number of foreign hotels have settled into China.Besides,the competition between local enterprises is strengthened.As a result,the profitability of hotel industry got more and more attention.The research of the quality of the hotel's profitability and the factors that affected is able to find out the solution to improve the quality of profit and maximize the equity of shareholders.Under this background,this dissertation draws from the domestic and foreign scholars' research ideas and research methods.First,writer uses stability index,growth index,cash security index and profitability index to compile the statistics of the quality of profitability for Jin Jiang hotel.Second,write uses the horizontal comparison with the average amount of hotels industry and the longitudinal comparison with the Jin Jiang hotel itself to analyze the quality of profitability.Then from the perspective of internal and external factors,writer analyze the impact of profitability from the aspects of political factors,industry competitiveness,technological innovation,main business competitiveness,asset structure,internal control and corporate governance,etc.Conclusion: the profitability index and cash security index are good;stability index and growth index need to be improved.To improve the quality of profit,there are some external measures including strengthening government-enterprise cooperation,actively fulfilling social responsibility,adapting to economic globalization,improving the profitability and occupancy rate of overseas hotels,promoting strategic alliances and cross-border cooperation within and outside the industry,developing product through technological innovation and services,creating customer needs and improving customer viscosity.Also,there are some internal measures including reasonable arrangements for business operations,improving the ability of enterprises to solvency,optimizing the asset structure,improvingthe credit policy of accounts receivable and developing internal control and timely publication of self-evaluation reports.Because Jin Jiang hotel is the typical enterprise in Chinese hotel industry,its profitability analysis isrepresentative and has a common reference for other hotels.