An Empirical Analysis Of The Comprehensive Evaluation Of China's Provincial Lottery Industry Development And Its Influencing Factors

Since 2000,the Chinese lottery industry maintained a high-speed growth,has played a positive role in public welfare undertakings,stimulating consumption and expanding employment and such aspects.But overall,the development time of China's lottery industry is short.There is quite a big gap compared with international level,the market potential is very large.In combination with the practical situation of related literature at home and abroad,this paper summed up the current lottery industry development present situation and problems,collected the annual data of 31 provinces and cities from1999-2015,selected six indicators in size,growth,depth,density,share and the per capita public welfare fund,used factor analysis method for comprehensive evaluation of the lottery.The results are analyzed from two perspectives: horizontal and vertical.Results show that since 2000,sales levels of the sports lottery,the welfare lottery and all lottery exist big difference between different provices in the same year,even in the opposite direction.Sales levels of the sports lottery,the welfare lottery and all lottery from 31 provinces and cities have a steady upward trend,especially since 2011,reached its pink in 2014.In discussing the influence factors of lottery sales,selected 7 variables from the economy,urbanization,gender,age,education,using 2000-2015 integrated evaluation score of 31 regions as dependent variable,building fixed-effect model.Results show that the economy level has bigger influence on the lottery sales;the urbanization,gender,age has no obvious effect on the lottery sales;the aspect of education,especially the low degrees have a big impact on lottery sales,while college degree and above who had no significant effect on ticket sales.Finally we put forward several policy suggestions:(1)Weaken the lottery sales differences between regions.In order to maintain the stability of lottery sales,we should adjust the different types of lottery sales in different regions.(2)Innovative lottery game.The new lottery method not only satisfies the curiosity of the color people,but also motivates people to buy the color desire,enrich people's leisure and entertainment mode,and thus increase the sales of lottery tickets.(3)Raise their awareness of lottery.Raising awareness of lotteries should strengthen the education to people,especially vulnerable groups,so that people can view the lottery correctly.