The Research Of Marketing Strategy For KT Company Of ChongQing

Based on the cement market in Chongqing KT Corporation marketing strategy of research and analysis, on the one hand from the theoretical point of view of our in-depth analysis of the current cement company KT's marketing strategy in the market, on the other hand help companies develop practical KT the integrity of the marketing strategy , The occupation and expand market share, has important practical application of significance. I also hope that through this research and analysis so that domestic companies, especially other similar enterprises in market development, enterprise development process of seeking a reference.In this paper, combining quantitative and qualitative research methods, in the vast literature available on the basis of information, marketing, management, economics of relying on the theory in light of their own in Chongqing KT's sales and marketing experience and the large number of data Through the company's internal and external marketing environment analysis, the use of The Five Forces Model of Porter, found in Chongqing KT's current marketing strategy of the deficiencies and to develop appropriate marketing strategies. In this paper, are the main contents of Chongqing KT's marketing strategy. Papers from a major study the following aspects: First, on the basis of relevant theories, followed by analysis of internal and external business environment, the original analysis of enterprise marketing strategy, identify the problems and causes, so that is conducive to business opportunities and find markets External threats that exist and then address the specific situation in front of specific solutions and marketing strategy paper drawn final conclusions.Based on the study of the effectiveness of a more prominent: in general, come to a complete set of Chongqing KT on the company's marketing strategy. KT Corporation and, accordingly put the product strategy, pricing strategy, channel strategy, marketing strategy and marketing strategy services strategy. Product strategy, in accordance with the Chongqing KT Corporation own characteristics, it is proposed to product innovation strategy and brand strategy of combining; pricing strategy, price competition and pricing strategy of differential pricing strategy is suitable for the integrated use of the main characteristics of cement market strategy; channel strategy , The marketing channel design, construction, management and control of the organic combination of all three in the promotional strategy, marketing strategy by the staff and external relations strategy in the service strategy, "customer-oriented services." And through the exploration, as well as improve our marketing strategy at this stage to provide countermeasures reference.