| In recent years,with the continuous development of China’s social economy and the promotion of China’s urbanization level,China’s real estate industry in recent years to obtain rapid development.The prosperity of the real estate industry to promote a large number of real estate enterprises to enter the real estate industry,making the real estate business is facing more intense market competition.Based on the analysis of the internal and external development environment of the development strategy,the author analyzes the opportunities and threats of the development strategy of the elephant industry,and analyzes the development orientation and goal of the elephant industry according to the internal and external environment analysis.The The specific conclusions are as follows:(1)internal and external environmental analysis Conclusion: Jiangxi Province as one of the six provinces in the past few years,the province’s rapid socio-economic development,2016 Nanchang real estate industry boom and development trend,driven by consumers just need the future of Nanchang Of the real estate prices will continue to show a rising trend,which for the development of real estate enterprises in Nanchang provides a huge opportunity for development.But at the same time,in order to curb the rapid rise in real estate prices,real estate companies will face the impact of real estate price regulation;Wei Xiang Industry as one of Nanchang real estate,its own rich experience in real estate development,management team is more stable and other advantages,but at the same time Lack of development scale,weak management system and other weaknesses.(2)the company’s development strategy objectives and initiatives: based on Weiri industry internal and external environment analysis,clearly positioned as "real estate industry integrated service provider",and set the 2017-2020 operating income and business objectives;in order to support and achieve Since the implementation of the business development goals,as the specific business from the following four aspects,specifically to enhance the efficiency of the core business operations,build regional brands,the introduction of capital strategic partners to enhance the pace of development strategy,consolidate the management foundation,enhance the content management capabilities,To enhance market development capacity,based in Jiangxi for the country.(3)the company’s development strategy to protect the system: In order to protect the company’s development strategy of the implementation of the landing,this paper recommended Weixiang industry concerned about the four major security system,specifically for the training of senior leadership strategic awareness,enhance strategic management capabilities,optimize human resources,Resource efficiency,build incentive and support system,support the company to develop strategic objectives,strengthen the application of information technology to enhance the communication and business collaboration efficiency. |
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