| China's real estate industry is already moving rapidly since year 2000 with economic reform and innovation in 30 years.With national Marco-control policies continually issued,the real estate industry is constantly maturing and improvement.For launch of the concept of Beijing-Tianjin-Hebe city cluster will greatly promote the urban and economic development from Beijing-Tianjin-Hebe region.Qinhuangdao city is one of the most important part of the Beijing-Tianjin-Hebe region,it has become the first choice city for people of Beijing-Tianjin region to resident,living and leisure because of its unique geographical location advantage,convenient transportation facilities and good ecological environment.Therefore,the further of the Qinhuangdao real estate industry will encounter unprecedented development opportunities in market diversity of commercial housing market,tourism and cultural property,pension real estate and commercial real estate.Both ZZ Company and other real estate enterprise has faced with many problems and difficulties due to the effects of real estate market fluctuation.Therefore,how to make use of their own advantages,and actively respond to rapid changes in the market and survive in the fierce market competition and achieved rapid development,has become the ZZ top managers always thinking about.This article is based on the Qinhuangdao ZZ Real Estate Development Company Limited as the research object,through the enterprise internal investigation and market survey,collect a lot of enterprise internal and external data,with the combination of theoretical research and practical analysis,using the PEST analysis,Potter five forces model and SWOT analysis tools to study and analyze the enterprise's internal and external circumstances and industry competition structure,their own advantages and disadvantages,faced opportunities and challenges etc..So as to work out the ZZ Company overall development strategy for the future,and also to came up with the corresponding implementation and safeguards to ensure overall development strategy achievement.With the aim of helping ZZ Company can strengthen their own advantages,make up the weakness,catch the market opportunities to keep constant growth in the fierce market competition,become the most competitive and influential real estate development enterprise in Qinhuangdao Area. |
