Analysis On Development Strategy Of Export Trade In Linyi Mall

Since China's accession to WTO,China's market opening degree is more and more big.The mall in Linyi rely on its strong business resources and logistics system,after thirty years of reform and development,has become a famous commodity city modernization,but also led to the development of Linyi's economy,but with changes in the information age and the economic situation.The development of Linyi city to enter the bottleneck period,the need for market reform,access to new round development.The export trade is very important for a region and enterprises,can provide support for its survival and development.The mall development strategy perspective,make overall analysis and research of Linyi City,the pro The problems and contradictions in the development process in the mall in export trade analysis,the new situation in the electronic commerce A new force suddenly rises.and other new business models and economic development,in-depth study of the traditional wholesale market should be how to seize the opportunity of the market impact,and enhance their competitiveness and sustainable development ability,to promote the underdeveloped areas to seize the opportunity to develop international the market,stabilize and expand external demand,promote the transformation and upgrading open economy,narrow the gap between regions,has important significance to enhance coordination of regional development.This paper mainly studies the history and characteristics of Linyi Chinese mall development,the rise of Linyi city's external environment,internal environment analysis and strategic positioning of resources,the current Linyi mall analysis.Summed up the 5characteristics of Linyi mall,Linyi mall development cannot do without the support of the government,boosting the economic development of Linyi City,and to promote the development of foreign trade;in-depth analysis of the existing Linyi mall in the development of foreign trade,the competitiveness of export products is not high,capital and talent shortage of advanced production factors,industry scale small and scattered,the lack of independent brands,backward management,upstream industry lags behind the development of supporting industries to support Full range of radiation,the market is relatively small.Through the SWOT analysis of the new situation of Linyi mall export trade,thus obtains the basic competitive strategic positioning and strategic direction.The countermeasures are put forward to further promote the development of foreign trade in Linyi: optimizing the structure of export commodities,vigorously the introduction of talents,improve financial services,providing financial security,the use of "Internet plus foreign trade" mode,vigorously develop the cross-border electricity supplier,continue to implement the strategy of market diversification,diversified international tradedevelopment mode,accelerate the implementation of investment strategy and the government participation strategy,to improve laws and regulations,to give policy support.