Research On The Development Strategy Of The Regional Business Department Of The Property Insurance Company

With the rapid development of our country's economy and the deepening reform of industrial structure,The insurance industry as an important part of the financial system,plays a more and more important role at stablling economic development,providing powerful guarantee for social reproduction.Since reform and opening up of our country residents income level enhances unceasingly,.Insurance concept and consciousness are spreading quickly and The market demand for insurance is more and more strong.The government has staged a series of policy to increased the support for the insurance industry,bringing historic opportunity for The development of the insurance company.However,China's insurance industry development foundation is relatively weak.The insurance company still faces many challenges.How the insurance company make the strategic development goals according to their own conditions and external environment t and to cultivate the core competitiveness in the market competition,is one of the important problems to solve.This paper summarized the related strategic management theory and enterprise core competence system and elaborated the strategic development plan of the importance of enterprise development.This paper introduces the basic situation of G branch in detail by SWOT and PEST analyzing the internal advantage and opportunities and its current external macro environment,regional industry competition situation.and making clear the development direction of G branch.Through the researches on G branch,the author hopes to provide some references for the strategic development of our insurance company's branch under the new situation.