Dabancheng District Rural Tourism Development Study Based On The Questionnaire Survey

Rural tourism has a good development prospect,because it is benefit to the local economy,to the social development,to the cultural heritage,to the regional cooperation and to the improvement of peasants' life.That just fit the development stategy of DaBanCheng district-developed by ecology?by tourism?and by culture,and accord with the development orientation-TianShan Green Valley,The Culture of DaBan.Based on the deep research,it can provide the correct guidance of tourism by construct an ecological tourism of small town with national characteristics.It also has great realistic meaning and reference function to explore effective and green ways to achieve sustainable development for DaBanCheng district rural tourism,and to put forward the countermeasures of tourism for the local government,especially to provide help and enlightenment for private enterprises in rural tourism.As a reference on the domestic and foreign literature about the rural tourism development,the paper adopts questionnaire survey method,using descriptive?mean and standard deviation ways to analyze the chart and data form the questionnaire samples which investigate the tourists?rural tourism operators and government works about their personal?travel and satisfaction,the role of government?the content of planning and the direction of tourism development.From analysis above,we can get a conclusion that DaBanCheng rural tourism is still in the initial stage of development or in the primary sightseeing tour,characterized by extensive development and low efficiency.Also,there are some problems,for instance,the understanding is not to a certain extent,planning and control are poor,development pattern have large differences,the talents interacted with management is not ideal,the existing funds are shortage,the infrastructures are poor,the protection and exploitation are co-existed,the government cooperated with enterprises is not good,the products and benefits can not achieve a win-win situation,the marketing is insufficient,the time that the tourists stay is short,and so on.In view of the existing problems,combined with the analysis of location,resources,nature,economy,geography,culture environment,and tourism brand,we can find rural tourism is facing so many chances to promote the sustainable healthy development,such as “Silk Road Economic Belt construction,national policy support,the attention of leaders,the increase of the surrounding tourism market,etc”,thereby proposed corresponding countermeasures about rural tourism of DaBanCheng,such as“deepening the administrative system reform to promote the innovation of tour management system,making special research and planning of rural tourism scientifically,starting up the regional co-development strategy,optimizing the platform of talent development,constructing a new mode of rural tourism,exploiting local special goods,taking more measures to carry out marketing activities,strengthening quality management and construction of market environment,opening up the tourist market to guide the tourist flow in off-season and peak-season.”...