Research On Tourism Route Design From The Perspective Of Tourism Experience

Tourism route is not only the link between tourism enterprises and tourists,but also one of the key factors that affect the development of tourism.Since the mankind entered the era of experience economy,the individual demand and service industry are closely linked together.Personalized tourism route design is not only the inevitable requirement of the development trend of tourism industry,but also the important guarantee to improve the quality of tourist experience.To this end,in the context of tourist route design is difficult to meet the needs of tourists,increasingly popular concept of tourism experience,the urgent need to upgrade the tourism line in Liaoning,from the perspective of tourist experience,this paper discusses the problem of tourism route design.Based on the existing problems in the design of Liaoning fine tourist routes,this paper explores the countermeasures and suggestions for the design of tourist routes in Liaoning province.It has important theoretical and practical significance.In order to study and discuss the design of tourist routes from the perspective of tourism experience,firstly,this paper summarizes the domestic and foreign relevant visual angle,method,content and case analysis of the tourism route design,and then,analyzes and discusses the basic content and influence of the tourism experience theory from the aspects of the development,the concept,the characteristic and the function,so as to lay the foundation for the theoretical analysis and methodology.Secondly,from the perspective of the concept and meaning,design principles,elements analysis and design methods,this paper makes a theoretical discussion on the problem of tourism route design from the perspective of experience,in order to strengthen people's understanding and analysis on the theory of tourism route design.On this basis,this paper uses the form of questionnaire to empirically analyze the tourism route design from the perspective of tourism experience.Through factor analysis,it is found that the theoretical analysis of the five elements of tourism experience line design(tourism resources,tourism facilities,destination can be accessible,tourism costs,tourism services)can be refined into the following9:characteristic experience,route arrangement,infrastructure,tourism harvest,tourism cost,tourism service,scenic spot condition,social environment,tourism resources.Through the analysis of variance,it is found that there is a certain relationship between the factors of sex,age,education and the 9 elements of tourism experience.The 9 elements of tourism experience circuit design are not affected by gender.The young tourists are more concerned about the rich content of the arrangement of the content and the cost of Tourism.Retirees are more demanding than their employees on the social environment of the destination.Older people with lowereducation pay more attention to the service link of tourism process than the contemporary college students.In part of countermeasures for the design of tourist routes in Liaoning,by using the ASEB grid analysis,combining tourist experience visual angle,this paper think that only do tourism experience of the market positioning,carefully designed tour experience project activities,and actively create tourism experience and environment,and from the line arrangement,travel cost,tourism revenue of tourism experience carry out macro-control and design,in order to achieve the optimization and upgrading of Liaoning tourism line design,to improve the quality of tourist experience,and promote the sustained and healthy development of tourism.