The Competitiveness Research Of Chinese Oil Equipment Export To Middle East Countries During The Low Oil Price Period

After the international oil price went down sharply during the second half year of 2014,it lingered within the low price range of $40 to $60 per barrel for a long period in 2015 & 2016.Many domestic and international professional institutions,experts and scholars predict that the international crude oil price will remain at the level of $70-$80 per barrel in the next two years[1].Under these circumstances,the worldwide oil companies generally adopt various measures to reduce their costs to cope with this bad situation.For their necessary oil equipment,they prefer high quality,low price and high performance-price ratio equipment,other than to choose the worldwide famous branded oil equipment.After nearly 20 years of rapid development,China petroleum equipment industry has grown significantly and is now able to compete with the mid-end and high-end brands of Europe and USA petroleum equipment.Hope that during this special historical period,China petroleum equipment industry can take an important step in moving towards the globalization of petroleum equipment market.By using literature research,data statistics and real cases analysis,this article studies and analyzes the China national strategy of "the Belt and Road",the rise of China petroleum equipment manufacturing industry,and the influence of domestic and international political and economic situations and so on to export.This article also gives suggestion and reference to the China petroleum equipment manufacturing industry which is influenced by the low oil price as well,and especially to provide theoretical guidance for most of the domestic private sector petroleum equipment manufacturing enterprises who will expand into the Middle East petroleum equipment market.It is an extremely good opportunity for the China petroleum equipment manufacturing enterprises during this low oil price period.China as the world's largest equipment manufacturing industry and petroleum importing country,the China petroleum equipment manufacturing enterprise should map out strategies in this special period,and plan well for the overseas oil equipment market.