Empirical Study And Marketing Strategy Of Rural Life Insurance Demand

The rural areas of our traditional ways and means to cope with risks of today can not meet the development of rural society.In our rural areas,medical issues,pension issues,and other issues related to their children's education has become an important factor restricting the development of China's rural areas seriously affected the pace of building a new socialist countryside.At present,China's rural social security system is not enough to solve these problems,so the introduction of commercial insurance has become an important part of the social security system in China's rural areas.Compared to the development of urban life insurance is concerned,the development of rural life insurance business is still in its infancy.Although from 1994,China's life insurance business has already begun to promote rural areas in the country,but due to the influence of various factors,the development of life insurance business in rural areas has always been unsatisfactory.How to improve as quickly as possible the needs of rural life,and promote the healthy development of the life insurance industry in rural areas,has become one of the focal issues of social concern.To promote life in the vast rural areas of business,farmers must first master the life insurance needs,develop targeted marketing strategies based on this,to be able to promote the rapid development of peasant life insurance.This paper mainly in China's vast rural areas for the study,analyzed the situation of rural life insurance market,focusing on the influence of rural life insurance needs of a variety of factors,including income,savings balances,level of education,rural population,the consumer price index as well as teenagers and elderly dependency ratio aspects.In the course of the study in this paper,the main use of theoretical analysis and practical test methods for the interpretation of statistical data on the economic significance.This paper analyzes the influencing factors and demand conditions of life of farmers,and then develop the relevant marketing strategy for the development of peasant life with a reference of great significance.Life From the point of view of economics,the theory of life insurance needs for the study of this paper provides a theoretical basis;Secondly,the development of rural life in a full range of discussion,clarifying the context of rural life development,analysis the importance of rural life development;again,taking Kunming city as an example,the author carries on the investigation and study,carries on the Logistic regression analysis to the data,and analyzes the main factors that influence the rural life insurance in Kunming;Finally,the basic text of the analysis of the previous proposed rural life sales strategy and development strategy.Hope that through this research,can promote the development of a full range of life in rural areas,improve the social security system in rural areas,promote the development of China's rural society.