Study On The Development Path On Insurance Company Linked To Bank

After Chinese economic reform,Chinese bank and insurance company both develop rapidly.Therefore,banks and insurance companies began to collaborate,breaking new frontiers.With the rapid development of the bancassurance and the coming mixed operation period,the insurance company linked to bank came to being.Bank and insurance companies is linked by stock right and go into a deeper cooperative model.It can be predicted that the insurance company linked to bank would get a rapid development on the shoulder of the shareholder bank,and it will bring new opportunities and challenges to the Bancassurance in our country.Therefore this article start from the insurance company linked to bank and expounds the opportunities and challenges.This article would use SWOT to analyzes its development path and put forward some personal opinions.