Research On Pricing Management And Strategy Of High-speed Railway Passenger Ticket In China

China government has committed to high-speed rail since 2008,till now,the revenue kilometers is over 19,000,occupied 60% of the world.Along with increasingly more high-speed rail link putting into use,the contradiction between volume and capacity has been remitted,in the meantime,separates the passenger and freight transport to release the capacity.While the exsist of various modes of transportation like high-speed rail,civil aviation,highroad etc makes a intense competition,so ticket price becomes the determiner.This thesis analyzes and researches the high-speed rail tickect price systematically for the imcomplete price strategy of China.Firstly,the thesis introduces the high-speed rail price system of some representative countries like France,Germany and Japan.We can make a reference for China through summarize their advanced experience and methods.Secondly,this thesis analyzes the current pricing system of China from basic thoughts,pricing method and pricing policy evolution.The aim is to summarize the specialties and problems of current pricing system of China and prove the necessity of this research.Thirdly,this thesis puts forward the compatible pricing aim,principle and theory of China,and makes a suggestion for the pricing strategy of China's high-speed rail through analyzing the influence factors.This thesis takes example by the experience of other countries' mechanism formmation of freight rates and pricing strategy,and combines the physical truth of China,from using the method of system science,operational research,revenue management theory and price theory to summarize some regular method to make a reference for the mechanism formmation of freight rates and pricing strategy.