Internet Plus Traditional Printing-A Study On The Strategy Management Of "Printing Bar"

China's printing industry has formed the Pearl River Delta,Yangtze River Delta,the Bohai Sea pattern.Even it municipalities across the country less than one third of the area for Pearl Riv er Delta,Yangtze River Delta,Bohai 9 provices in 3 regions of Bohai,the printing industry there has its advantage.Meanwhile,with 30 years stable development on printing industry,Chinese domestic printing industries are facing a great opportunity,especially on children's book and packaging products.Thirdly,with advantage on competitive cost on pr oduction and human resource,more and more quota of worldwide printing will more to China.Under this background,it is a key time for printing enterprises how to seize this opportunity and gain development.Facing this situation,this essay is based on the status of Morning Lion Design Co.,Ltd to analyze the external environment,internal competition,potential challenge and opportunity of printing industry.This method will lead to a result of the advantage and disadvantage of Morning Lion Design Co.,Ltd and provide a base to expatiate on marking,resource management and differentiation service.On the o ther hand,to ensure the well-carryout of com pany's developm ent strategic,essay emphasizes on the marking strategic and methods.It also figures out the deferential service to bring added-va lue on product design and service,setting innovative salary system and career development system as well.In the essay,we use the theory of strategic management,marketing management,financial management and SWOT model,five-force model to analyze the business environment and industry conditions.According to the project' s target market characteristics,we formulate a profit pattern and organization of the company.Finally,it will be evaluated with an integrated financial analysis,net present value,internal rate of return.