Research On The Strategy Of A Engineering Survey And Design Enterprise

A Engineering Survey and Design Enterprise is a large enterprise group which mains the business of engineering survey,design,consultation,supervision,general contract and project management of railways,urban mass transit and highways.Faced with the ever-changing market environment and the increasingly fierce industry competition,it needs to research the development strategy of the enterprise and develop a proper strategic plan.Through the depth study of A Engineering Survey and Design Enterprise development strategy,the paper aims to provide reference advice for the enterprise strategic decisions.Based on the status investigation and data analysis of the railway,urban rail transport,international engineering,general contracting and the new market,using the knowledge learned from MBA course of Tianjin University and the practical experience in work,with the methods of the strategy management,through the PEST method,evaluation of internal and external environmental factors and SWOT method,the paper deeply analyzes the development strategy and objective of A Engineering Survey and Design Enterprise.Based on the development status of engineering survey and design industry,from the environmental characteristics of the railway,urban rail transport,municipal,international engineering,general contract and the new market,it analyzes the status quo and development trend of the business field,focused on the analysis of company development environment.The development prospect is: The enterprise aims to become international engineering group with core competence of technology which integrates engineering industry chain resources including plan advice,survey and design,equipment,construction,finance,trade,information service,and to provide the whole industry chain and whole life cycle services of infrastructure projects from pre-consultation,business planning,project management,product integration,capacity building and operation.The strategic position is: Focused on the transport sector,the enterprise aims to become international engineering company which covers the whole life cycle of construction and to be equipped with the capability of the whole industry chain.Combined with the development prospect and strategic objective,it analyzes the strategic support conditions and safeguard measures to achieve the strategic position of the enterprise.According to the strategic position requirements,the paper proposes specific safeguard measures from integration of external resources,optimization of institutional mechanisms,improvement of management level,implementation of technological innovation,strengthen the information management,the talent strategy,and building cultural soft power etc.The auther hopes that the analysis methods,ideas and conclusions of the paper would provide reference for the strategic management and development strategy formulation of the survey and design enterprises.