A Study On Motivation And Performance Of HLBN ’s Mergers And Acquisitions Blue Flame

In recent years,the social economy has developed rapidly,our country residents’ physical quality of life and consumption levels continue to improve,the demand for spiritual culture is also growing,under this background the film industry has the rapid development.Film and television industry in the initial stage of development,began to re-allocation of resources through mergers and acquisitions,industrial integration.The majority of film and television enterprises have carried out mergers and acquisitions activities,and because the film and television enterprises to invest in fixed assets is relatively small,the book value is not high,corporate brand,reputation,media resources,customer resources and other intangible assets can not be reflected in the book,a large number of film and television enterprises Premium mergers and acquisitions phenomenon.So,why so many film and television enterprises choose mergers and acquisitions,the motivations and the performance of mergers and acquisitions is worth in-depth study.In order to achieve a strategic transformation,to break a single business model,expand the scope of business,opened up the film and television industry chain,HLBN in 2014 use2.5 billion to merger Blue Flame,of which more than 2 billion as a goodwill into the consolidated statement.In this paper,we choose HLBN merger of Blue Flame as an example,study the motivation and performance of the acquisition of Blue Flame in 2014 through case study method.In order to provide reference for the Chinese video industry,Industry mergers and acquisitions research results.This paper first elaborates the background and significance of the research,reviews the motivations and the existing research results,summarizes the development of China’s film and television industry and the situation of merger,analyzes the status quo of mergers and acquisitions,mergers and acquisitions and the motives of mergers and acquisitions,and then started to study the blue flames of China and the performance of the study.Through the research on the acquisition of China HLBN and found that the merger and acquisition to achieve the strategic integration of both sides of the merger,the two sides of the contentproduction,media and business customer resources will be further shared,the formation of film and television,variety,sports and diversified business common development of the new pattern,Open up the media industry chain.However,the merger has a negative effect on the profitability of the enterprise and,to a certain extent,damages the shareholders’ wealth.Based on the summary of the case,in order to achieve the desired effect of mergers and acquisitions,mergers and acquisitions film enterprises should have a clear purpose,avoid blind acquisition,at the same time to strengthen the assessment of intangible assets,mergers and acquisitions reached the real target.