Research On Development Strategy Of Zhengding A Furniture Company

China's furniture industry is growing with the prosperity of China's market economy and improvement of the income of domestic residents,the current output value of China's furniture industry ranked first in the world,accounting for one-fifth of the total global trade in furniture.With the adjustment of China's economic structure,the further release of domestic demand vitality,many furniture enterprises focuse from the export market to the market in the mainland.In the furniture industry,there is the increasingly fierce competition.Therefore,Zhengding County A furniture company has both opportunities and challenges in the same time.In this paper,Zhengding County A furniture company is the main research object to A furniture company's development strategy for the scope of research,A furniture company has to develop a scientific and in line with their own actual development strategy to consolidate and expand its market share.In this paper,the development of A furniture company's strategy contains the following aspects:The first chapter introduces the background,the purpose of the study,the practical significance and the research methods of the development strategy of A furniture company.The second chapter studies the relevant theories,mainly summarizes the concept of enterprise strategic management,summarizes the relevant theories of enterprise strategic management research,and the related theories and models of enterprise strategic management.Chapter III Zhengding County A furniture company strategic environment analysis,first of all,A furniture company development status brief introduction,through the investigation and analysis of control A furniture company development is the main reason for the development of strategic issues;followed by A furniture company's external environment Analysis,including macroeconomic analysis,industrial environment analysis and EFE external environmental factors evaluation matrix analysis;Finally,A furniture company's internal environment analysis,mainly from the technology,production,marketing and human resources and other aspects of analysis,combined with IEF internal environment Factor evaluation matrix.Chapter ? Zhengding County A furniture company's strategic choice.First of all,A furniture company SWOT analysis,and a furniture company's SWOT analysis matrix.Then,based on the sales data of A furniture,the forecast results obtained by the three-index exponential forecasting method are given,which provide the data reference for the strategic choice of A furniture company.Then it points out that the company analyzes the strategic choice of the company from the three levels of the company strategy,the competitive strategy and the functional strategy respectively.According to the analysis results,the company chooses the growth strategy of the strategic choice of the company,the strategic choice of the competitive strategy,Functional strategy implements the growth strategy and differentiation strategy.Chapter 5 Zhengding County A furniture company's strategy implementation and protection.In the strategic implementation,from the optimization of organizational structure,optimize the strategic control system and the construction of organizational culture in three aspects of a detailed description of the strategic security,from product security,personnel protection,technical support,marketing and other aspects of A furniture company's The implementation of the strategy to expand the discussion.Chapter 6 concludes the research conclusion and research prospect of this paper.