The Developmeng Strategy Reserch Of Suzhou TH Laser Equipment Co.Ltd

Strategic management theory originated from the western developed countries,since 1978,China's scholars have gradually realized that it has a strong ability in the management of convenience,and then gradually introduced into China?With the continuous development of research and practice of strategic management theory should be the scope of strategic management theory in China is still a continuation of the pace of expansion in western countries,from the military field gradually entered the field of business,China's enterprise managers generally believe that the significance of the research on the strategic management has in practical application.With the global economic integration further accelerated,China's enterprises will face more uncertainty in the operating environment,with decreasing stability increasingly blurred the boundaries of industry and industrial structure,all kinds of companies before has the leading edge of the industry is more and more difficult to be guaranteed.Now fierce global market environment,how to ensure that enterprises can continue to gain competitive advantage.In China,scholars and entrepreneurs has become a top priority?Through the continuous research of Chinese entrepreneurs and scholars,it is found that more than 90%of the successful enterprises in the world,their success and their respective corporate strategy has an inseparable relationship?To better implementation of the established enterprise development strategy,that has the right direction for the enterprise to go forward,it means that a steady stream of competitive advantage and development momentum will be obtained by the enterprise?The paper selects Suzhou TH laser equipment Co.Ltd.(hereinafter referred to as TH company)as a case,the related theory and the scientific use of enterprise strategic management analysis tools system,discussed in detail the TH company currentlyfacing opportunities and challenges,summarizes their advantages and disadvantages.Under these conditions,the development strategy of TH company is established,and some suggestions are given on how to implement the basic strategy of the company?Based on the research of this paper,I believe that the enterprise strategic management is an indispensable stage for the survival and growth of enterprises?As a typical small and medium-sized private enterprises,the development of TH company has certain reference value to the research of strategic management?...