Network Financial Marketing Strategy On Dalian Branch Of Minsheng Bank

With the development of Internet technology,Internet financial also entered a new development mode.Especially after 2013,financial development of the Internet into the stage of vigorous development.At present,Internet payment,online lending,the raise,Internet banking,insurance and other kinds of Internet financial consumer products has entered the public life.As the "Internet +" technology innovation constantly promote and financial service integration interactive breakthrough unceasingly,Internet financial industry has developed into a mature consumption.Banks are in the process for the transformation of business model development,so I need a new marketing idea and marketing strategy to ensure network effectively promote financial products.This paper studies to people's livelihood bank dalian branch of the network financial service marketing work as a case,by adopting the methods of literature data method,SWOT analysis,first of all,minsheng bank dalian branch of the network financial service marketing present situation and the problems were analyzed.After analysis that the main problems is the marketing concept behind,brand awareness is not high,marketing channel is unitary,there are regional restrictions,etc.In order to further enhance the scientific nature and effectiveness of the improvement of the marketing strategy,in this paper,the minsheng bank dalian branch network financial development of macro and micro environment are analyzed,and the people's livelihood bank dalian branch network financial business SWOT analysis.Based on this,puts forward the minsheng bank dalian branch of the network financial service marketing strategy.In financial development to determine the bank's network of the target market and market positioning,pricing strategy,financial product innovation strategy,brand value promotion channels strategy,diversification strategy etc,dalian branch network financial business marketing strategy.In order to ensure the effective marketing strategy,this article also put forward to promote people's livelihood bank dalian branch marketing strategy implementation safeguard measures.Mainly including set up the innovative network marketing consciousness,optimize the overall internal control management,training excellent marketing team.