The Impact Of Corporate Behavior In The Bilateral Market On The Platform Ecosystem

With the rapid development of accelerating the process of global economic integration and network economy,the traditional business model has been unable to adapt to modern economic development rhythm,the change of the market environment has led to individual competition among enterprises to upgrade to the industrial chain between competition and ecological system.In today's mobile Internet era,more and more enterprises to take the platform strategy to improve corporate performance.According to the survey,in accordance with the market value of the order,the world's 100 largest companies,more than 60% of the proceeds of the majority of enterprises from the platform strategy.But the platform strategy is not only the enterprise into a platform for the enterprise,it is more important to build their own platform for the development of enterprise ecosystem.Then what partners,the behavior of the enterprise and how to affect the healthy and stable development of the platform ecosystem has become a major enterprise thinking.This paper firstly introduces the theory of ecological systems and bilateral market,platform of enterprise and enterprise behavior are summarized,in order to define the concept of ecological platform system is studied in this paper,analysis on the composition and life cycle;find out three main types of member enterprise platform in the ecosystem: the supply side and demand side platform of enterprise,enterprise enterprise,enterprise behavior of every enterprise are analyzed,and discussed how to affect the ecological system on the platform.The extracted five types of enterprise behavior from: value creation behavior,constraint behavior,basic behavior,value behavior and purchasing behavior,and put forward a hypothesis that the five companies not only to separate the platform ecosystem impact,and all kinds of enterprise behavior also has the interaction.Then introduce the method of quantitative analysis,using SPSS and AMOS software,the empirical analysis of five kinds of enterprise behavior,and verified the hypothesis and draws the conclusion: the five kinds of enterprises not only are on the platform ecosystem have a direct impact,and also between the respective interactions.Among them,the direct influence of the basic behavior on the platform ecosystem is the most significant,the interaction effect between the value creation behavior,the restraint behavior,the value behavior and the purchase behavior is remarkable,and the influence of the platform ecosystem.Finally,according to the conclusions of the study,the author puts forward some suggestions on how to enhance the competitiveness of the platform ecosystem from four aspects: the platform enterprise behavior,the supply side enterprise behavior,the demand side enterprise behavior and the macro policy.