| This research examines the construction of the software platform that enables a keystone ecosystem operating as a Multi-Sided Platform (MSP) to make money through enabling deal-making. The results of the research are relevant to keystone owners, operators, and entrepreneurial companies who need to generate revenue. The design of the platform embodies a MSP business model environment instead of the typical single-sided company business model environment. An open source Customer Relationship Management (CRM) system was used to construct the software package. The software enables players of different types to collaboratively develop and close deals methodically and efficiently. The software is designed to enable the keystone owner(s) to monitor and manage the health of the ecosystem. |
