The Analysis Of ICBC's E-Commerce Platform

Layout of a traditional e-commerce for financial markets,the banks realize that business is facing unprecedented challenges.Even if under traditional banking have some advantage in base areas,with offline business,financial expertise,capital and preliminary customer.With traditional e-commerce Giants getting some business of banking,convenient customer experience requirements,status and other factors forced banks to the financing difficulties of transition under the background of financial innovation.Build e-commerce platform by goods flow,information flow,capital flow and effective integration,external cooperation and social resources optimization and configuration.In the context of Internet banking,commercial banks need to calm the current financial advantage the Internet Innovation Alliance strategy to achieve maximum benefits.Meanwhile,banks have more homogeneity makes goods and services,as does not give much advantage in the area of operation of the ICBC.2012 China Construction Bank "SHAN RONG SAHNG WU" on the line,Bank of Communications,"JIAO BO HUI",Bank of China "ZHONG YIN YI SHANG"platforms such as the rapid rise."RONG YI GOU" in Internet e-commerce and banking business,must improve management level and master and transaction data analysis of consumer hobby and understanding of customer needs."RONG YI GOU"purpose of the platform is not in "commercial" and "thawing" in the form of broker trading businesses and consumers to expand the Bank's intermediate business.This paper from the operational status of the development of e-commerce and e-business in China,through the "RONG YI GOU " operations and environmental analysis indicates that the industrial and commercial bank's brand,paid,customer resources,information security advantages and differentiation in the operations strategy,weaknesses in logistics,service.Full text of "thaw e purchase" operational link with the Internet service provider "Alibaba" " banking business "SHAN RONG SAHNG WU","JIAO BO HUI " comparative analysis.Come to "RONG YI GOU"exist in the platform monitoring,customer service,marketing issues,and in part to give the corresponding solute ways.In addition reference operation more successful Internet business experiences outside e-commerce trend some personal advice.Finally,by considering the "RONG YI GOU" operation status and problem analysis of the e-commerce platform and Internet financial prospects,come to the Bank to get involved in e-commerce is necessary in the field of restructuring.Later to fully feature its banking business,resulting in using Internet thinking,in-depth data mining work,and strive to improve the user experience like the one-stop service platform.E-commerce operation is confirmed by the analysis of the future supply chain,where not only can solve the needs of buyers and sellers,and the associated link has a professional team to participate,and strive to form supply and marketing,funding,service integration maturity "Chain of Commerce" electrical contractor operating formats.