Research On Development Strategy Of MS Company

With the rapid combination of informatization and industrialization and the universal application of intelligent manufacturing,the scale of integrated industry of automated control system has enlarged and subsequently the competition is also intensified.As for those small and medium-sized integrated enterprises of automated control system,drawing a plan of development is particularly important.As an integrator of automated control system providing customers with specialized industrial automation service and information technology service and the solutions,MS company has only been set up less than 2 years and it has determined its development direction for the future without reference to its own ability.What’s more,it also lacks the strategic planning,and if the situation continues to remain,MS company will be hard to develop itself.Therefore,this paper aims to make a study on the development strategy of MS company under current environment conditions,which will have a strong practical significance.This paper,based on the theoretical study of strategic management,will apply to the methods of document study and case study and employ Porter’s five-force model,SWOT and PEST and other approaches to analyze the internal and external environments of the company and its current situation of development according to the current practical conditions of the company.Then,the analysis will do help to find out the advantages and disadvantages of the company and the future development trend of the integrated enterprises,and at the same time,the paper will make an analysis and generalization of MS company’s development strategy and further design four strategies for the development of the company,namely talent introduction strategy,service extension strategy,technology upgrading strategy and as well as brand building strategy.Next,the paper is about to make exploration and recommendations on the specific implementation approaches and means,the improvement of assessments,the matters needing attention and the safeguarding measures of the four development strategies.Under the environmental background of the fierce competition in current integration market of automated control system,this paper,through the discussion on the development strategy of MS company,has examined the industry environment that the company is engaged in and studied on such issues as the strengthening of its own competitiveness,the business development strategy and some other aspects.Additionally,the paper is also hoped to provide some suggestions and references for the survival and development of the enterprises in the same industry.