Study On Countermeasures Of Jiangsu Province Agricultural Product Marketing "Internet Plus" Mode

Jiangsu province is a major agricultural province in China,and the construction of agricultural informatization has been in the leading level in the country.However,due to the lack of network marketing personnel,infrastructure is not perfect,logistics and distribution system,and other factors,resulting in Jiangsu Province agricultural products marketing still exist many problems.These problems have greatly hindered the long-term development of Jiangsu Province agricultural products marketing Internet plus "mode,and even lead to the development of more risk.Based on this understanding,this paper will adopt case analysis method,PEST analysis method,based on the "Internet plus" environment,systematic analysis of agricultural product marketing in Jiangsu Province,finding out the fundamental causes of several key problems in its marketing and problems,aiming at these problems put forward some feasible countermeasures to optimize.The research conclusions include: the characteristics of Shuyang flowers industry marketing is: technology high gold content,perfect infrastructure,adapt to the "Internet plus" environment "marketing strategy and set distribution customer service" of the integration process,and according to the marketing strategy of the strong,Shuyang flowers industry showed a development advantage in the context of the internet.According to the "Internet plus" mode of agricultural products in Jiangsu province and the problems existed in marketing,combined with the Shuyang flowers industry marketing experience,this paper puts forward some feasible suggestions,namely: the introduction of advanced technology and marketing talents,to adapt to the "perfect Internet plus" mode,marketing system,enhance the system flexibility,rich marketing,distribution system management system,the construction of all-round,improve marketing efficiency and strengthen safety supervision,reasonable control of risk and expand the scope of marketing,the implementation of the "family farm" concept.