Internet Marketing Strategy Analysis Of Speciality Agricultural Products In Liangshan Prefecture

With the arrival "Internet + " age,internet has been popularize as the important marketing tools.So many firms take the Internet marketingas the most important marketing means.As a great agriculture country like China,Employ internet marketing to agricultural products sailing not only can solve the "three rural" problem effectively,but also can advance agriculture modernization."Internet + agriculture" will lead the Chinese agricultural development in a new situation.Liangshan Yi Autonomous Prefectural has abundant sunshine,abundant rainfall,and a significant characteristics of stereo-climate which produce various agricultural resources.The special combination which includes the land forms,climate and geographical condition,makes the food crops and cash crops in Liangshan Prefecture with high yield,excellent quality.The featured green agricultural products in Liangshan Prefectural have won certain influence both in domestic and overseas markets.However,its poor circulation has been restricting agricultural development.The focus of this thesis is to find an effective way for the marketing of featured agricultural products in Liangshan by employing internet marketing which make full use of Internet resources,and the advantage of Liangshan agricultural products.Based on referring to the literatures,this paper firstly definite the concerned definitions of internet marketing to agricultural products.Then,this paper analyzed the current status of internet marketing for featured agricultural products and summarized its problems at home and abroad.On the foundation of Liangshan agricultural products feature,and according to Agricultural popularization?computer science?Marketing?Rural economic management and so on,this paper use traditional classic marketing theory ——“4Ps”——“product?price?place?promotion” to analyze Liangshan featured agriculture product development disadvantageAccording to above analyses,summary its current situation and problem.Through concretely analyses?compared?summarize?conclude and so on,it offer the truthfulness suggestions.The conclusions are as follows:(1)Internet marketing depends on the network infrastructure,logistics and warehousing,cold chain and other basic elements of construction.The construction and development of these basic conditions lag behind in Liangshan.We must rely on the government to increase the investment on rural network,transport,logistics outlets,cold chain storage facilities and other consturction.(2)Increase the cultivation of specialty agricultural product network marketing enterprises.Increase market guidance and encourage entrepreneurship,nurturing a group of online specialty agricultural productmarketing companies like “Shanlitao”.(3)Increase the construction of specialty agricultural product network marketing team.With the rapid debelopment of network marketing,there is an urgent need to improve the training institutions,corporate personnel training institutions,corporate personnel trainning programs and other network marketing personnel training system to fullfil the increased gap in Liangshan.(4)Improve agricultural information system and smooth distribution channels.Elimination of the loss of price opacity caused by information asymmetry,reduce unnecessary intermediate links,saving operating costs.(5)Focus on the industrialization of specialty agricultural products.Develop large-scale breeding,deep processing and other industries,shaping the characteristics of Daliangshan brand of agricultural products,improve market visibility.(6)Innovative online shopping promotion mode.Employ Cycle purchases and other promotional actibities to increase promotion efforts.