Research On Network Marketing Mode Of Characteristic Agricultural Products In Neiqiu County

Neiqiu county is well known in the field of green agricultural products in China.Its favorable geographical environment is the fundamental condition to guarantee green agricultural products.However,in the development of agricultural products in neiqiu county,the results have not been achieved,mainly because of backward concepts,lack of talents,low technological innovation ability,lack of production equipment and low marketing efficiency.It can be seen that market development of agricultural products in neiqiu county in the future,it is necessary to adjust the marketing strategy,change the marketing model,and improve the marketing ability by combining information technology.In the research process of this paper,the paper is divided into the following parts.The first part is the introduction.The introduction mainly expounds the background and research methods.The second chapter analyzes the theoretical basis,mainly combing the basic theories of network sales of agricultural products and defining relevant concepts,such as characteristics agricultural products,Internet + and so on.Moreover,the research of this paper needs to be based on a certain theoretical basis.Here,supply chain theory,integrated marketing theory,direct marketing theory and relationship marketing theory are mainly introduced,which lays a theoretical foundation and points out the direction for the research of this paper.The third part is the analysis of the marketing status of characteristic agricultural products in neiqiu county.This paper focuses on the investigation and analysis of the current situation of the network marketing of characteristic agricultural products in neiqiu county.The fourth part is the evaluation of the marketing of characteristic agricultural products in neiqiu county.Through the analytic hierarchy process,the characteristic agricultural products of neiqiu county are divided into different levels to realize the agricultural products sales of neiqiu county.The fifth part is the construction of the network marketing model of characteristic agricultural products in neiqiu county.introducing product,price,place,and promotion.Help characteristics of agricultural products network marketing in neiqiu county better development.The sixth part is divided into the guarantee measures of the network marketing mode of characteristic agricultural products in neiqiu county.In order to solve the problems in the network marketing environent of characteristic agricultural products in neiqiu county,this paper puts forward four suggestions.Finally,based on the research topic of this paper,the author analyzes the conclusions and shortcomings of this paper,and tries to further strengthen the in-depth research in the future.