Research On The Marketing Strategy Of Shanxi's Characteristic Agricultural Products Under The Background Of "Internet +"

In the context of the "Internet +" era,the full use of internet and relevant technologies has become one popular marketing model in different fields.Therefore,the internet are also employed in the process of sale of Shanxi characteristic agricultural products.this paper takes a research on marketing strategies of Shanxi characteristic agricultural products in "Internet+" era,comprehensive and case study methods are adopted in this research,marketing,network marketing and other related theories are applied to analyze the current situation,problems and the cause of problems of Shanxi characteristic agricultural products' marketing model and some problem-oriented reasonable suggestions are proposed.This paper can be divided into five parts.The first part is introduction including research background,research purpose and significance,domestic and foreign research and main research methods and contents.The second part is the overview of relevant theories,which introduces the marketing theory of agricultural products and theory of network marketing.The third part is the analysis of current situation of Shanxi characteristic agricultural products' marketing model involving introduction of Shanxi characteristic agricultural products and main network marketing models.The fourth part analyzes the problems and cause of problems in terms of Shanxi characteristic agricultural products' marketing model from six aspects--infrastructure construction,supply and demand,brand construction,logistics,network security and consciousness.The fifth part refers to some reasonable suggestions about market strategies of Shanxi characteristic agricultural products in "Internet+"era.