The Benchmarking Management Optimization Study On C City Tobacco Company

The Benchmarking Management,as one of three main management methods in 20 th century,has been widely used in the field of global enterprise management.Benchmarking Management is to select the corrected leading object as target,and analysis their difference by means of comparison.As a result,learn from the leading object and find way to improve themselves management benefit.In recent years,as the global economy slowdown,many domestic enterprise begin to apply the Benchmarking Management for getting out of trouble.In 2009,China Tobacco Corporation begin to reference and apply the successful experiences of Benchmarking Management,and enact the China tobacco benchmarking indicators and implementation plan.As the competition more and more intense,the previous simple and extensive management modes of C tobacco company already can`t meet the demand of sustainable development,but the Benchmarking Management is a good choice.In the thesis,the C City Tobacco Company as a research object,through the analysis of its current state,with the help of domestic and foreign enterprises on the successful Benchmarking Management experience,find out his key problems in Benchmarking Management and put forward the reasonable recommendations for improving its Benchmarking Management from the optimization of operating system,improvement of index system,optimization of assessment system,optimization of benchmarking process and other aspects.