A Research On Direct Sales Channel And Integration Of Network Channel For TS Company

E-commerce is an Internet-based business operating model and With the improvement of the domestic Internet penetration in recent years,a thriving e-commerce market,the overall turnover of more than 30%growth rate to rise year after year,all walks of life have attracted the business world "net." Direct marketing as an ancient way,it can run e-commerce,what kind of a business model that allows direct e-commerce platform to catch a new leap forward,this article will delve into in order to obtain an answer for those who are facing the Internet wave the impact of traditional direct marketing companies to provide an alternative solution.In this paper,the theory of direct marketing and e-business point of view,network marketing methods are reviewed,and then expand the direct selling business e-commerce feasibility analysis through both worlds complementary and eliminate weaknesses policy argument derived direct selling companies running,will blend both burst out new business highlights.This article direct selling enterprises to build e-commerce operating system,designed the main business processes,methods and control mode to ensure the smooth interaction of information flow,capital flow and logistics in the internal management information system,direct selling business assessment and designed E of post Incentives.Finally,the company TS as an example,analyze the market opportunities and challenges,the design of e-commerce the way TS's competitive advantage and prospects five years.Paper for direct sales and e-commerce channel conflict analysis and proposed solutions strategy will contribute to research on the theory of channel conflict;to build e-commerce model of direct selling companies also provide new ideas for the design and renovation of traditional corporate online work platform system.