Research On The Product Marketing Strategy For AGC Glass

In recent years,China's electronic industry in the development and even catch up with the developed countries in Europe and Japan's trend in the recent 10 years,China's first in the field of infrastructure construction investment four trillion to facilitate people's travel,Ambassador people travel more convenient than before,at the same time in the electronic consumer goods industry,the domestic well-known enterprises,HUAWEI millet,OPPO,VIVO to achieve sales target of one year with a year,a vigorous development momentum,so it needs a lot of industrial glass and electronic display glass to meet this demand,the domestic raw materials in the production and technology with the world giants in some distance,need to work closely with the world giants,to reach a good the state of progress each other and learn from each other.Asahi China entered the market both on people is the natural trend.At first we know the Asahi is a fortune 500 company,is one of the top four Japanese consortium of MITSUBISHI Corporation,has a very strong capital strength and ability to integrate resources,solve the world many construction projects and including the automotive industry,consumer electronics industry have contributed their own products and systems solutions.But with the development of the group,the number of employees more and more huge,the development mechanism and the original system can not keep up with the times,in order to make the Asahi continue past glory,enterprises are also facing great opportunities and challenges.Secondly,from the current Asahi product marketing and problems,the main problem is the mode of product marketing strategy by the original enterprise too conservative,not localized,headquarters and field sales team because of cultural differences lead to poor communication,to direct the team's marketing model is too conservative,afraid to take risks,make the marketing team is not actively to visit customers on the market,actively acquiring competitor information,eventually leading to the market is also in the part of the robbery;distributors did not make full use of its resources,resulting in the project schedule information,competitor's products are not available and directly caused by competitors to seize the market.Thirdly,we study from the China's macro environment again,it includes the legal and policy environment,economic environment,social cultural environment and technological environment that the macro environment is very favorable for such companies,especially in the economic environment,for the next 5 years of consumer electronics industry's performance in a multiple of growth;also from the micro environment including suppliers,customers,competitors,substitutes and new Asahi had a golden opportunity to sneak into the comprehensive analysis draws,accompanied with the majority of the challenges,especially in competition with Corelle in the consumer electronics industry in recent years in the big boss of first place,Asahi to to catch up with Corelle,will undoubtedly have a lot of homework to do;Finally through the SWOT theoretical analysis of strengths and weaknesses,opportunities and threats of Asahi to high-end,midrange and low-end market,through the analysis of high-end,midrange and low-end three market,combined with the comprehensive strength of Asahi,mainly focus on the high-end market,and then find the market orientation of the enterprise itself,to determine their own product marketing strategy,from product strategy,price strategy,channel strategy,promotion strategy to expand,and from personnel training,assessment mechanism and incentive mechanism to ensure the implementation of the marketing strategy of operation.