The Syp's Architectural Processed Glass Product Marketing Strategy Research

Glass Making industry, which is important and special industry in national economy, has prosperous market demands and tremendous potential. But face sharp competition with glass firms all over the world involved. As the leading one in glass industry, Company SYP should make out its own marketing strategy to deal with the opportunity and challenges caused by changes of external environments. Thus, the article has great importance to Company SYP for its emphasis on marketing strategy.The article first analyses Company SYP comprehensively and finds the main questions of operation, describes the situation of China glass industry, then analyses the competitive condition and key competitors of glass industry, finds external opportunity and threats, strength and weakness of Company SYP. Then the article determines the next 5 year's marketing target and target market, as well as marketing combination strategy in product, price, place and promotion of Company SYP, based on market and strategy theory and methods. At last, the article describes the strategy of Company SYP to develop itself and surpass its competitors, and put forward suggestions in organizational structure of marketing functions, organizational management of marketing functions, sales management construction.The article makes out operative marketing strategy for Company SYP from the respect of its development and competition, based on marketing and strategy theory and its practical information, with qualitative analysis and quantitative analysis. The article has some usefulness to further development as well as other companies in glass-marketing of marketing strategy.