The Research Of MARKETING In CG Company

The rapid development in the past30years of reform and opening up, Chinesemanufacturing industries have been matured. Manufacturing industry enterprises competitionis increasingly fierce, the survival of enterprises is more difficult than in the past. If anenterprise wants to make the development and growth, not in the clueless cluelessparticipation in the competition as the last century, but to take the road of the marketprofessional, developed from the internal strategy, production management, even to theformulation of the marketing strategy in the profound influence towards the development ofthe enterprise, development of any link problems will hinder the enterprises. Especially intoday’s market environment, the author thinks that the importance of marketing strategy hasbeen incapable of further increase. At present, in the fierce market competition environment,only a good marketing strategy of enterprises, and make the overall strategy for service, towin the market order, to create profits support for the development of enterprises. Melatoninand success of Wong Lo Kat and three strains of oral liquid of great success in the descriptionof the importance of marketing strategy.This paper takes CG company as the research object, and according to the characteristicsof industrial products, starting from the product, price, promotion, channel aspects, acomprehensive study of CSG company marketing activities, and studies the enterprisemarketing environment in the Southern China market and the marketing strategy. This paperuses the theory of PEST, STP,4CS,4Ps, SWOT and enterprise management, marketingstrategy can find better CG LOW-E through the analysis of energy-saving glass. In order toensure the implementation of marketing strategy, according to the actual situation of CGcompany, put forward the correspondingThis paper is based on the marketing theory, qualitative analysis combined withquantitative analysis, appropriate, has guiding significance and practical application value inthe study of the contents of the CG company current and future survival and development,also has reference significance to other enterprises in the glass industry.