Chengdu Csg Glass Co., Ltd., The Marketing Environment And The Countermeasures

With the further and deepening of policy of development of the west regions, the potential market has been attracting many joint ventures and quoted company to set up their production base in west china. They brought not only advanced technology but also new management and update marketing ideas to the west china of all provinces. How to understand and suit to the actual situation is the key factor for these company to succeed in west china, especially the marketing strategy. For all the marketing policies are based on the marketing enviroment of coastal areas, but some respects distinguish between coastal areas and western areas, for example, market, customer, competior, consuming habit etc. All this requiers the companies to adjust their marketing policies according to new situation.In this thesis, ChengDu CSG Glass CO., LTD., a subsidary company of CSG HOLDING CO., LTD., is taken as a object to research its marketing enviroment and Countermeasure. On the basis of the characterristics of industeial products, this paper studies the marketing activities of CSG Glass Company all—roundly by starting with the aspects of Products, Prices, sales Promotion, channels and the satisfaction of the users. This paper subdivides the target market of CSG Glass Company through analyzing the marketing environment of float glass market and the characteristics of CSG Glass Company. Therefore it makes corresponding marketing strategy, according to the target market characteristics of demand and the purchase. To realize the marketing strategy , this paper makes other measures that the managers can reference.What this paper studies is not only significant meaning for CSG Glass Company surviving and further development, but also other glass industry companies can get some suggestions.