Research On Pricing Problem Of Small-size Cargo Express Service

Small-size cargo express service is a value-added service of road passenger service for small-size cargoes,relying on the passenger station and the passenger transport line network,and using the luggage compartment to deliver the entrusted goods to the customer.Compared with the traditional express service,it has many advantages,such as low operating cost,fast delivery,stable operation and so on.However,in the development process of small-size cargo express,there are some specific problems,such as backward technical level and management methods,opaque pricing,inefficient operation and low service quality.In order to make good use of the idle transportation capacity of passenger cars and promote the healthy development of small-size cargo express service,the pricing problem of small express service products is studied.On the basis of the analysis of the factors affecting the pricing and the clarity of pricing method,the pricing model was established and single factor sensitivity was analyzed,providing a reference for the reasonable pricing of small-size cargo express service,improving the profitability of small-size cargo express enterprises.According to the characteristics of small-size cargo express,such as high timeliness,high dependence on passenger transport resources and low cost,this paper defines small-size cargo express service.The effects of the timeliness,the transportation supply and cost on the price of small-size cargo express are analyzed.Then,a pricing model of small-size cargo express service was established based on delivery time according to the sensitivity of different customers on the delivery time and the price,using differential pricing strategy in revenue management,considering the interaction among the demand of small-size cargo express service delivery time and freight rates.The pricing model takes the profit maximization of small-size cargo express enterprises as the objective function,and uses the nonlinear optimization FMINBND function in MATLAB to obtain the dynamic price based on the delivery time.Through numerical analysis,the applicability of the pricing model in different situations was checked,in order to use the pricing model in the market;at the same time,sensitivity analysis of parameter pricing model reflects the sensitivity of the optimal price to demand changes.The results show that small-size cargo express service should give priority to the small transport demand which is within transport capacity and more sensitive to the delivery time.