Acting,Situations And Frames:the Interactive Of Taobao Group In Network Society

Taobao and e-commerce and even "Internet +" which can be developed to the present situation,its credit system has played a very important role.In the ecology of the credit system,arounding the evaluation of credit scoring,sellers,buyers and brush a single team are playing their own role.Sellers are important roles,many of them do not have their own factories,nor physical stores.Relying on the Taobao shop credit rating,they can continue to operate.In a sense,the whole credit system is a big stage.Taobao credit performance on top of the stage,the seller is dependent on the maintenance of Taobao credit image,mainly reflected in the control of information flow,including increased credit and control the negative credit.And all these activities,the purpose is to better survive,credit is only a means to take "letter" and "use".Second,brush orders platform and bursh,they are hired by the sellers,to provide help for credit performance.Through the simulation of real shopping,they have a full process of monitoring a order brush to ensure that the orders could not be investigated by Taobao and dealt with it,so as to ensure the reliability of increasing credit.Finally it become Taobao daily activities and an important component of the construction of credit system.And almost all of the platform members are buyers and sellers,both sides continue to work together to maintain and beautify the credit rating of Taobao sellers.Of course,there will also be a battle of conflict in the credit system,the credit system is simple and rough,because of the general brush praise behaviors which makes neutral and negative comments losing their living space..Around the negative comments feedback of the seller and the buyer,respectively,they use credit rules to fight each other,to get the appropriate compensation.And the difference between the seller and the opposite,it is easy to leading mutual revenges.Because both of them are skilled controllers of the rules,it is very difficult to track the behaviors,and even evolved out of the poor commentators to revenge each other's sellers.It can be said that the existence problems of credit system,from the destruction of the parties.Whether the buyer turned to brush to brush an order,to assess the threaten of cash;sellers back to the current high praise,threatening buyers to change the negative comments,the seller to each other to the negative feedback;or itself is simple and rough binary opposition comments,Or Alibaba support TMall which desalinating Taobao credit system,to seize the existing traffic.All are showing that ecology and performance stage of credit system which Taobao has built up for many years has lost its original light,although it still works,but the importance is turning to the capital and power gradually.With the continuous improvement of the degree of social network,network business has become similar to the reality of shopping malls,C shop Taobao's credit system will eventually undergo a completely change.The success of Taobao's and the credit system,so that some studies that can change the Chinese society "universal trust"' but this set of credit system which reflects the characteristics of which can not provide sufficient proof.Ii cannot be said that special trust has been replaced by universal trust or system trust,it should be said that Weber said the special trust has been the network credit system type plastic,resulting in structural changes.It transcends the traditional blood,its geographical limitations,even in the general "missing field" situation,still has its infection.This type of plastic process,from the increasing degree of social network,the reality and virtual credit collision and integration of the results.People's recognition and trust,the existence of the credit system as a symbolic system,is also likely to reshape the social credit framework.