The Phenomenon Of "Taobao Village" In Yongjia And The Ecological Research Of Network Economy

The Internet has changed the world, to the political, economic, social, cultural and other fields have brought a profound change. These changes are isolated from a certain point of view, but they are closely related and mutually influenced. Referring to the research results of scholars for many years, in recent years the new things- "Taobao village" was selected as the research object, by using the theory of "ecology", on the regional "network economy ecology practice analysis and research, to provide decision-making and suggestions for the development of county economy.This thesis is divided into six chapters. The first chapter put forward the research background and significance of the research, it is pointed out that under the background of the rapid development of the Internet and mass production of socialization, on the global economy also produced a huge impact, the network economy ecology is the focus of this paper. The second chapter systematically reviews the relevant basic theory of the Taobao village and network economy, which lays a theoretical foundation for the study of the Taobao village and the network economy. The third chapter describes the comprehensive situation of "Taobao village" in Yongjia, summarizes the characteristics and development of "Taobao village" in Yongjia, and then analyzes the phenomenon of "Taobao village" in Yongjia. The fourth chapter describes the general situation of the network economy in Yongjia, and the "Taobao village" as the observation window, a comprehensive study and analysis of the ecological problems of the network economy in Yongjia. The fifth chapter fully absorbs the research results of the fourth chapter, based on the actual situation in Yongjia, combined with the strategy, technology, space, environment and other four aspects of the network economic and ecological development of Yongjia County, proposed the countermeasures and suggestions. In the sixth chapter, the conclusion and innovation points are summarized, and the prospect of further research in related fields is also discussed.