Research On The Construction And Development Strategy Of "Taobao Village" In Shishi City

At present,with the promotion of e-commerce in rural areas,the relationship between the Internet and rural areas is becoming increasingly close.The development of "Internet +" has brought traditional backward villages and villagers into a new era of information technology.The number of Taobao villages in China has grown at an alarming rate,from 3 in 2009 to 3,202 in 2018,which shows a vigorous vitality and promotes the common development of surrounding villages,further promoting the emergence of Taobao Town and Taobao Village Cluster.Taobao Village,as an important economic form in rural China,has attracted the attention of many scholars,media and experts.This paper uses questionnaires,case studies and other methods to study.The full text is divided into five chapters.The first chapter introduces the background,purpose and significance of the study,and makes a literature review.The second chapter introduces the relevant concepts and theoretical foundation of Taobao village.The third chapter adopts the questionnaire survey method to study the development status and characteristics of Taobao village.The fourth chapter analyzes the problems existing in the development of Taobao village.The fifth chapter uses case analysis method to analyze and summarize the advanced practices of Taobao Village in Lirendong,Guangzhou and Taobao Village in Jinjiang,and to find common experiences for reference.The sixth chapter puts forward the corresponding development strategy aiming at the problems and causes of Taobao village.The seventh chapter summarizes the main conclusions and prospects for the future.The main conclusions of this paper are as follows:(1)The development direction of Taobao village will be toward the mode of industrial cluster.(2)The homogeneous production competition is serious.It is necessary to strengthen the original design ability,implement differential competition strategy,enhance the design ability and subdivide the target population.(3)Taobao Village e-commerce personnel lack e-commerce expertise,strengthen internal training and study,and build external training system.(4)Farmers' brand awareness is weak,we should strengthen the construction of talent system,combining Shishi's industry,innovating brand strategy.(5)Incomplete supporting services for e-commerce,policy guidance and support,improve the construction of e-commerce service industry,dredge the relationship between upstream and downstream e-commerce,establish e-commerce training institute,and introduce more industrial chains.