The Research Of Needs And Difference Of Sports Underwear Market In Beijing,Shanghai And Guangzhou

With the rapid development of Chinese economy,nowadays people pay more and more attention to the healthy lifestyle as well as their physical appearance and a strong body.There is a growing demand for the sports clothing market for sports participants and body builders,and their needs for sports underwear is also increasing.The domestic market for sports underwear has been seized by both domestic and foreign sports manufacturers and there is fierce competition between enterprises.Beijing,which is the political and cultural center of China,Shanghai,which is the economic and financial center of China and also the best city of people's physical fitness,and Guangzhou,which is the most innovative center of China all display their own characteristics.This paper aims to investigate the sports underwear market in Beijing,Shanghai and Guangzhou and analyze people's demands for the sports underwear in these three cities.It aims to explore the potential development of sports underwear markets,therefore the enterprises can better meet the demands of the consumers.It hopes to provide theoretical guidance for the sports underwear market,and promote the benign competitive environment,so as to promote the healthy development of the sport underwear market.This paper investigates and compares the sports underwear markets in Beijing,Shanghai and Guangzhou by literature review,questionnaires and statistic analysis.First,the sports underwear is defined and its features have been summarized by reviewing previous research.At the same time,the research and development of famous sports underwear brands have been investigated.Then the features and demands of sports lovers in Beijing,Shanghai and Guangzhou have been analyzed through the questionnaire survey.The demand and the consumption of the sports underwear markets have also been investigated.Finally,the potential development and the problems of the sports underwear market have been put forward.This paper comes up with six feasible suggestions based on the analysis: 1.Develop the sports underwear markets in Beijing,Shanghai and Guangdong accordingly based on their different features.2.Diversify the sports underwear markets.Sports underwear for different sports events and different demands will be taken into consideration.Enlarge the difference between sports underwear,and promote competition between them.Invest more money in the scientific research and technical innovation,research and develop new materials so as to enhance the comfortableness and functionality of the sports underwear.3.Promote the mass consumption,luxurious enjoyment and develop sport underwear with medium-high and high prices.4.Pay more attention to the development of brands.5.Advertise more,cultivate the sports habits and promote the famous brands.