The Research Of Development Situation Of Sports Underwear Market In The Three Northeast Provinces Of China

With the rapid development of our country’s economy, a healthy lifestyleis more and more become the primary pursuit of spirit, and fitness andparticipate in sports have become the primary access a healthy lifestyle, andpeople began to pay attention to their own strong and handsome. However sportsparticipants for a variety of sports apparel market demand increases, thedemand of the sports bra is becoming more and more big.Many underwearproduction enterprises and apparel manufacturing enterprises on the marketprospect of the sports bra, racing to join the market competition, trying tofurther develop the market potential. Northeast area as the main economic,political and cultural provinces and cities in northeast China, thedevelopment of the market has its own particularity. In this article, throughexploring northeast area sports bra market demand, market information, graspthe three northeast provinces reveal sports bra potential demand of the marketand opportunities, to the development of northeast area sports underwearmarket provide theoretical guidance, make the enterprise better meet marketdemand, improve the competitiveness of the enterprises, and promote thedevelopment of the northeast regional sports underwear market healthy andrapid.This paper USES literature, comparative analysis, questionnaireinvestigation and mathematical statistics in northeast region on the currentsituation of sports underwear market development survey. First of all, in thispaper, the definition and features of sports bra do underwear production brandenterprises at home and abroad to the development and market conditions, thecharacteristics of the be fond of sports population, then the three northeastprovinces fitness demand investigation, do to three sports underwear marketconsumption, demand analysis, finally put forward some problems of thenortheast regional sports underwear market and development potential andtrend of the industry.On this basis puts forward some feasible Suggestions:1. Sports underwearindustry should be positioned in medium and high income groups, developinghigh level sports bra.2. To expand the product difference, sports underwearmarket segment.3. Sports bra enterprises should enhance scientific andtechnological innovation, improve the sports bra comfort and functionality,pay attention to the development of new fabrics.4. Pay attention to the brandconstruction.5. Enlarge the publicity and marketing, improve the popularityand the consumer groups of generalized sports bra.