Strategy Research On New Media Marketing Of Mount Sanqing In Internet Era

The modern tourism industry in the Internet era is moving towards digitalization,informationization and intelligentization.The application of technology and the construction of the wisdom scenic spot has set new demand for the scenic marketing.Scenic marketing has shifted from the traditional media marketing to the new media marketing.Using the questionnaire survey and the interviews investigate,this paper study on new media marketing strategy of Mount Sanqing scenic spot under the background of Internet.The results show that:(1)The advantages of new media marketing is soft manner,wide range,personality interaction,simple process and low cost.Scenic spot marketing from traditional media marketing to the new media marketing is to adapt to the development of modern science and technology under the environment of the objective requirements of tourism marketing.(2)Owing to impontance and good communication effect,Blog,Micro-blog,Web portal,Video website,QQ Zone,WeChat has become the main means of new media marketing in Mount Sanqing scenic spot.Due to the low importance and the bad communication effect,Electronic magazine,Search Engines,Social network has not suit for the new media marketing of Mount Sanqing scenic spot.Although Network community marking is very importance,the effect is not ideal,This mean of new media marketing needs to improve tremendously.(3)The main problems of new media marketing of Mount Sanqing scenic spot are as follows:Marketing efficiency needs to be improved,the depth and breadth of new media marketing needs to be expand,the connotation of new media marketing needs to be further deepen,the integration of new media marketing needs to promoted,the new media marketing platform needs to perfected,the new media marketing methods needs further innovation.(4)To improve new media marketing efficiency,expanded the depth and breadth of new media marketing,deepening the connotation of new media marketing,promoting the integration of new media marketing,perfected the new media marketing platform,draw lessons from advanced experience are the optimization strategies to improve the new media marketing effect of the Mount Sanqing scenic spots.