A Study On Tajikistan College Students Tourism Market

University student groups is an important market segment of tourists,college students tourism will also gradually become an important part of tourism consumption.However,Tajikistan has neglected the potential and investment benefits of the tourism market for undergraduates and the government has not given too much consideration to supporting tourism-related undertakings for undergraduates.Therefore,Tajikistan should focus on developing its own tourism market and increase its investment in this area.In view of this,this article takes the tourism market of university students in Tajikistan as the research object and explores the countermeasures and suggestions for the development of tourism market in Tajikistan.The purpose of this article is to provide a theoretical basis for Tajikistan university students The development of tourism market provides theoretical basis and practical guidance.First of all,using the literature reading method to sort out the related documents and materials of college students' tourism,based on the research results of predecessors,this paper clarifies the relative concepts of tourism motivation,tourism consumption behavior,tourism market and college students tourism market.Based on the tourism attitude theory,Tourism motivation theory and theory of tourism consumption behavior.After that,this article aims to analyze the existing problems of college tourism market in Tajikistan,and will use the questionnaire to analyze the tourism motivation,attitude and preference of students in three universities in Dushanbe Direction,and based on the findings of the analysis;Finally,in view of the existing problems of college students tourism in Tajikistan,put forward Tajikistan university students tourism market development countermeasures and suggestions.Through the analysis of college tourism market in Tajikistan,it is found that the lack of tourist products for college students,the high cost of attraction tickets,the outstanding problems of tourism safety and the insufficient support from the government,universities and relevant departments are the key factors hindering the development of Tajik students'tourism market.Therefore,Tajikistan tourism enterprises are advised to develop personalized tourism products and adopt flexible price strategy.The govrnment,universities and relevant departments should step up their support for the tourism of college students.The cooperation among governments,universities,tourism enterprises and relevant departments is an important guarantee for the tourism development of college students in Tajikistan.