The Organizational Loyalty Of Knowledge-based Employees In Creative Service Enterprises

Since the twenty-first century,along with the development of science and technology,mankind has entered the new age of knowledge economy.Knowledge is able to make wealth.The knowledge-based employees can use their knowledge to do the creative works.This has become one of the important resources of the creative service enterprises to maintain their competitive advantage.The knowledge-based employees are more important for the service industry.They have the comprehensive quality.Their characteristics are independent and they have the strong desire for their self-realization.The enterprises strengthen the management of this kind of employees and improve their loyalty.It's the current focus of creative service enterprises.This paper is summarized the key factors of knowledge-based employees' loyalty in creative service enterprise,include knowledge-based employees,the loyalty and the other related concepts and theories.From the research of a group of knowledge-based employees in some advertising companies,we can see the organizational loyalty of the knowledge-based employees is not optimistic.For this phenomenon,the solutions include three aspects: the enterprises should enhance the knowledge-based employees' satisfaction,focus on the occupational development of the knowledge-based employees and help them to know themselves and establish the professional concept.All of these can enhance the loyalty of the knowledge-based employees.These measures will play the positive roles to promote the organizational loyalty of the knowledge-based employees.Meanwhile,they will provide the reference value for the other similar industries.