Research On Marketing Strategy Of Online Shopping Platform In Mobile Internet Environment

With the further development of the third scientific and technological revolution,to promote the Internet further linked to the lives of the people,online shopping has gradually become the way people shop.A variety of shopping platforms gradually rise for people to provide a good online shopping environment.Today,the competition between the various types of online shopping platform becomes more and more intense.In order to distinguish from the fierce competition in the market,online shopping platform should be concerned about the issue.This paper mainly analyzes the marketing strategy of the online shopping platform in the mobile Internet environment and the marketing scenary under the mobile Internet environment,and finds out the marketing process of the online shopping platform.Of the lack of relevant marketing theory based on the development of marketing strategies,and thus better improve excellent marketing capabilities of Jumei.In the writing process,the method of literature research,case analysis,questionnaire survey,qualitative analysis and quantitative analysis is used in this paper to explore the marketing strategy of online shopping platform.This paper analyzes the online shopping marketing environment of Jumei and the existing problems of online shopping marketing process.Based on STP theory and the marketing theory,this paper frames the network marketing strategy.For the development of online shopping platform of Jumei,this paper gives relevant recommendations and its conclusion as well as provides samples of other online shopping platforms.