The Strategic Transformation Of HC Company In The Era Of Internet+

Under the new normal economy,various industries are facing huge pressure of industrial upgrading and enterprise transformation,especially the traditional industry,who whichis facing overcapacity,increased competition,decreased living space,and other survival crisis.Meanwhile,the firms in the traditional industry also face the new opportunities brought upon by the transformation.“Internet +” is a new form of economic and social development in the era of new industrial revolution.It constantly penetrates to the traditional industries,changes their operation and management styles.It also changed the assumption and evidences of classic management theories.In practice,whether a company can accurately position the direction of its strategic transformation,and whether it can implement the strategy well,will have profound impact on corporate competitiveness and long-term development.As the objective of this paper,a case study-HiCAP co.,LTD.(hereinafter referred to as the HC),is a professional closure company,which provides service to liquor company,and is the leading enterprises in the domestic anti-counterfeiting bottle cap industry.HC is also a typical representative of the Chinese middle and small private manufacturing companies.It mainly produces high-end bottle packaging products,and provide related to products supporting services.In recent years,in order to better adapt to economic development and information development of the market,the traditional manufacturing industry enterprisesspeed up their pace of study,to realize the transformation towards Internet mind set.HC,through the product development and platform building of the "Internet + e caps",dig through the demand of the market and of the customers,promote transformation and upgrading of the enterprises,and thus make enterprises obtain the new development opportunity.This article builds on the perspective of corporate strategy in the era of “Internet +”.It dived into the entire progress of HC company's strategic transformation process,which includes its embrace of mobile internet technology,its product innovation,its realization of upgrading and digitalizing bottle caps,and finally,its graduate transformation from a professional anticounterfeitcap manufacturing company to a “cutting-edge service provider of united technology.” This paper summarized its experience and lessons learned in the process,and combined theory with practice.The paper aims to provide a valuable lesson to similar domestic private manufacture companies to help them successfully transform.