Research On The Internet Enterprise Value Assessment Introduced By Non-financial Indicators

With the vigorous development of China’s Internet industry, the influence of Internet companies played in the financial markets has been growing. Because of the Internet’s particularity, the old traditional value assessment models do not fully apply to Internet companies. Based on this, it is very important and urgent to identify a set of reasonable and effective value assessment system for Internet enterprises.In this paper, based on macroscopic analysis on the Internet industry and Internet economy, by a specific analysis of the Internet enterprise’s business model and profit model, and exploring the influencing factors of both to the value of Internet companies, the author extracts the specific factors index system that affect the value of Internet enterprises. And then use the comprehensive evaluation method to assess, to draw comprehensive evaluation results of Internet enterprise’s value.The methods used in this paper are comparative analysis method, in combination with qualitative analysis and quantitative analysis method, empirical analysis method. This paper raises a new value assessment model by comparative analysis of the applicability of the traditional value assessment model for the valuation of Internet companies. The new valuation model is mainly based on Internet enterprise’s non-financial indicators. And then the author analyzes the applicability and rationality of the model with empirical study. This paper creatively introduces non-financial indicators into the valuation of Internet companies, making the assessment result give expression to various factors. And it also makes comprehensive evaluation method and valuation model fit together, tries to describe the assessment results using precise mathematical language.At the end of the paper, the author has the empirical analysis of the new evaluation model, contrasting to P/B method and P/E method. The result of this paper is that the new value assessment model for the Internet enterprise based on the non-financial indicators is more suitable than the old traditional evaluation methods.