A Study On The Factors Affecting The Valuation Of Cultural Tourism Resources Based On AHP Method

In recent years,people's living standards change greatly,our country has gradually entered the aging society,and now people are no longer limited to the simple sightseeing tour,began to prefer more experienced and more cultural and cultural tourism.Once the tourism began to change,the demand for new tourism demand growth rate is amazing,so that China's cultural tourism as the theme of the area will become particularly popular.At present,China mainly studies the cultural tourism resources from the perspective of the scale and development conditions of cultural tourism resources,but ignores the possible influence and effect of the economic value of cultural tourism resources,so that the development of cultural tourism resources and other related theories Is a great limitation.So we must be for the value of cultural tourism resources to do a scientific,reasonable and accurate assessment,so as to theoretically better cultural tourism resources for protection and development.There are many ways to evaluate the value of cultural tourism resources.After comparing many traditional methods,this paper has found that there are always unsatisfactory methods,so the analytic hierarchy process is proposed to evaluate the value of cultural tourism resources.Based on the actual situation of Tengwangge scenic area,this paper uses AHP quantitative analysis model to subdivide its cultural tourism resources,and finally,after a step by step calculation,the weight of each target is calculated.The main conclusions of this paper are as follows: the value of historical and cultural value,ornamental recreation value and artistic value are the top three factors in the evaluation of the value of Prince Teng.The cultural history of the scenic area is its inherent temperament,to enhance this value,it must be combined with its history and unique cultural development.Scenic area of the ornamental value,it is subject to the day after the design of the larger impact,you can strengthen the infrastructure to enhance its value.The artistic value assessment content mainly includes the scenic area of the building and local culture and traditional customs,only in its original basis to protect and carry forward.