Analysis On The Motivation And Effect Of Aokang M&A Lanting Under The Background Of “Internet +”

Under the circumstances of economic downturn,the rapid rise of the Internet companies brings tremendous impact on traditional industries."China manufacturing 2025" which is issued by the State Council emphasizes the necessary of transformation so that many traditional manufacturing industries begin to think deeply about the transformation and upgrading.The enterprise wants to get out of stuck and complete of the transformation and upgrading,and the best choice is layout of O2 O with the help of "Internet plus" to quickly channel the online and offline.In the "Internet plus" background,the apparel industry seems to have reached a consensus to join the Internet.Metersbonwe financed 9 billion to speed up the transformation of the Internet,and Baiyuan Trousers acquired Tesco and completed ecommerce transformation.On June 10 in 2015,Aokang Group chose strategic investment to ”LanTing” with RMB 480 million and tried to channel advantage help themselves off the hook.This article is based on the public disclosure of information and the data of the enterprises and uses a combination of theoretical research and case study research methods.In the first place,the paper introduces the relevant concepts and theories of mergers and acquisitions,and after that,the paper summarizes the development of the enterprise M&A motives,the theory of M&A help play a synergistic effect.In the second part,the paper introduces the M&A motivations of Aokang Group and Lanting,which includes the profile of Aokang Group and Lanting,the M&A process and the operating performance before and after M&A;Then,this article analyzes the motivation of the M&A which includes the strategy pursuit,operating downturn,low cash flow of Lanting and the pursuit of complementary advantages.After that,the paper illustrates the value effect of M&A on Aokang Group from the perspective of business performance,synergistic effect and the investment value.Finally,the case raises its own implications for the traditional industry,which should fully enjoy the “Internet +” policy dividends,carrying out cross-border electricity suppliers to help expand overseas markets,looking for good genes to deepen O2 O transformation,and new electricity suppliers management and sales mode can meet the diverse needs of users,building online trading platform to simplify the business chain.The last but not the least,the case triggers further consideration,which is the layout of cross-border electricity suppliers as soon as possible helps develop the Internet industry,and leading strategy layout can reduce the amount of the acquisition costs and the problem on shares in regression path.