The Research On The Upgrading Strategy Of T Company In The Era Of "Internet+"

With the mobile Internet,intelligent terminal,cloud computing,Internet of things,large data and other technology breakthroughs,"Internet +" as a new round of technology and industrial development and development of an important driving force."Internet +" era,the traditional manufacturing industry will usher in challenges and opportunities.T company’s current situation is:(1)relatively large market,the volume is too small,can only be small and medium enterprises.(2)raw material costs accounted for about 50%,limited to the traditional manufacturing profit model,with raw material prices from the end of 2016 began to rise,the profit margins are compressed.(3)OEM market sales accounted for overweight,about 69%,although the independent brand and research and development capabilities,essentially belong to the OEM foundry,in the smile curve in the trough position.In summary,T companies need to upgrade as soon as possible in the "Internet +" era,to speed up the pace of development.This paper systematically summarizes the research results on the transformation and upgrading of "Internet +" manufacturing enterprises at home and abroad,and summarizes the five paths of manufacturing enterprises to carry out "Internet +" transformation and upgrading activities.Combined with the special situation of the automotive chemicals industry and T company’s fundamentals,PEST analysis,industry competitive environment analysis,competitor analysis,SWOT analysis,to determine the T company "Internet +" transformation and upgrading of the overall framework,The company’s five transformation and upgrading path,and finally according to the departmental task decomposition of the specific upgrade strategy.This research is a systematic exploration of the transformation and upgrading of "Internet+" traditional manufacturing enterprises,hoping to provide useful reference and reference for the transformation and upgrading of T company and domestic peer enterprises.