A Research On The International Competitiveness Of Trade In Travel And The Influencing Factors In China

Trade in tourism is an important component of service trade in china,it is also important in balance of international payments.However,Trade deficit of tourism has become wider and wider in the past few years.With the acceleration of the process of free trade of service,the robbing of travel guests is aggravating.China can't adapt to today's competition situation only by comparative advantage,It must create competit ive advantage.So we research the international comparative of Chinese tourism trade and it's influence factor,to be helpful enhances the competitive power.Firstly,We define the concept of the International Competitiveness of the Trade In Tourism.Based on the status of previous research,we studied the comparative advantage theory and competitive advantage theory,and examine how them applies to the tourism trade.Then we analyzed the present situation of China's tourism trade in services,finding that China's tourism service trade is substantial and it's deficit is substantial too,we also find that China's tourism service trade in the internatio na l division of labor belongs to labor-intensive and resource-intensive.Then,we construct the index evaluation system of the international competitiveness of tourism services trade,which contains the international market share,the trade competition advantage and the revealed comparative advantage.At last,we draw the conclusion that the international competitiveness of the tourism services trade in China is weak compared with the developed countries and other trade powers.Secondly,to find the reasons why the international competitiveness of the tourism services trade in China is weak compared with the developed countries and other trade powers,we identify the factors that influence the international competitiveness of tourism service trade in China based on Porter's diamond model,and take the empirica l analysis by establishing econometric model and using stepwise regression method.In the basis of predecessors' research and qualitative analysis,we select the tourism workforce,the number of tourism college students,domestic tourism income,number of travel agencies,average operating income of travel agencies,the number of flight routes,the number of star-rated hotels,Internet penetration,and foreign trade dependence degree of service.The result shows that the number of tourism colleges students has a significant effect in promoting China's competitiveness of trade in tourism,but the tourism workforce shows low influence,which proves that natural and labor resources can only help a country forming short-term relative advantage,but advanced talents can improve the international competitiveness in long-term.Domestic tourism income has no significant effect on China's tourism service trade competitiveness,because china's domestic travel demand is not international and forward-looking.The number of travel agencies is still a main factor of improving China's tourism service trade competitiveness,so we should attaches great importance to the tourism enterprises.the number of star-rated hotels shows negatively correlated with China's competitiveness of trade in tourism,the number of air routes and Internet penetration has no significant effect on China's competitiveness of trade in tourism,this ilustrate that china's infrastructure construction and the supporting business is imperfect at present.Foreign trade dependence degree of service has a significant effect on China's tourism service trade competitiveness,prove that China's "going out" policy played a part in the growth of china's tourism.Finally,in order to improve the international competitiveness of tourism service trade in China,we put forward to the corresponding countermeasures from the aspects of development of tourism resources,tourism enterprises,and tourism talents.