Study On The Export Competitiveness And Influencing Factors Of Chinese Tourism Services

Since reform and opening up,Chinese tourism service trade has developed rapidly,and its competitiveness in this trade field also has been significantly improved.Chinese tourism service trade from weak to strong,has achieved rapid development in a short period of time,and the economic income created for the country is also increasing.According to the current situation,although C.hina is rich in tourism resources,with many natural and cultural attractions ranking first in the world,and the annual export value of tourism services also ranks top in the world It can be called a big tourism country.However,compared with some countries with developed tourism,China still has obvious problems,such as unbalanced development of tourism.On the whole,China needs to continue to enhance the export competitiveness of its tourism industry,promote its healthy and rapid development,enhance the international status of China's tourism service trade,and attract more foreign tourists.This has not only increased China's openness to the outside world,but also boosted China's foreign exchange earnings.The weak export competitiveness of China's tourism service trade is mainly due to the problems of single tourism products and high concentration of inbound tourists.The existence of these problems leads to the weak international competitiveness of China's tourism export trade,and it is difficult to compete with other tourism developing countries.From the analysis of Chinese tourism trade and export competitiveness performance you can see the current national status of Chinese tourism trade is low,Summarizing the problems on the basis of analyzing the problems can help China to make timely adjustment to the development trend of tourism,to avoid disadvantages,to carry for ward the advantage,promote the competitiveness of the tourism service trade export,to increase tourism's contribution to the economy.In consideration of the above problems on the basis of the analysis of Chinese tourism service trade export problems,in addition to introduce the background,present situation of Chinese tourism industry,we also do research on influence factors,although there are many factors impact in Chinese tourism service trade export competitiveness,and the influences is also relatively complex,but this article select some represent active factors in the system research,and suggestions are put forward according to the theoretical analysis and empirical analysis of the results.Firstly,this paper introduces the concepts related to the export competitiveness of tourism service trade,introduces the current theoretical views related to this content,and focuses on the theory of comparative advantage,porter's diamond model and other theoretical achievements,which lays a theoretical foundation for the study of this paper.Secondly,combining with the current of the development of tourism trade in services,on the basis of collecting data which is analyzed,mainly from Chinese tourism service trade development and during the period from 2006 to 2017,Chinese tourism services trade,foreign exchange income,entry over night visitors,immigration matter origin analysis of Chinese tourism service trade actuality.This paper analyzes the export competitiveness of Chinese tourism service trade through the calculation of trade competitive advantage index,display competitive advantage index and other specific indicators.There is a final conclusion:in recent years,Chinese tourism service export trade has shown a good trend of development,also has a good performance in the international,but specific analysis from the export field,we can see that there are many problems.Combined with the method of empirical analysis,this paper analyzes the main factors affecting the export competitiveness of Chinese tourism service trade,and then puts for ward some targeted adjustment measures to improve the export competitiveness of Chinese tourism service trade.Based on the analysis of tourism demand condition,tourism related conditions,tourism enterprise organizational structure and other related information,this paper constructs an econometric model and summarizes the main factors that influence the export competitiveness of Chinese tourism service trade by means of model analysis.Finally,through to the foregoing research content summary,this paper puts for ward effective suggestions to improve the export competitiveness of Chinese tourism service trade from the following aspects:the quality of senior tourism practitioners,star hotels,travel enterprises,the development of the international tourism market and the combination of "One Belt And One Road"and" Internet+".